Is your SEO (whether in Bath, nationally or internationally) just Large and complex SEOtoo big and confusing to handle these days?

A bit of background to current SEO practices.

Penguin 1.0 was released three and a half years ago, around 24th April 2012 depending on which part of the world you live in and that was all about anchor texts. Boy, did that shake things up for thousands of sites worldwide. Even some of the big boys.

So if your main keyword was, for example, “Buy Gold” before penguin you could safely have “Buy Gold” for 60% of the anchor text pointing back to your main site and they were going to help you rank. Penguin 1.0 smacked that down and a lot of people were hurt bad,

Then Penguin2.0 came around and we got to analysing what was going on. I mean it had to be about anchor text again, right?

So I looked in to it and first off saw nothing. Looking and looking around and then I came up with something really, really interesting.

It’s about ‘relativity’ and proximity. And what I mean by that is that it is about the words in the backlink text that are ‘around’ you keyword. The words that are relative to them and proximate.


“you could buy gold over at this site”;

“when you are looking around to buy some gold take”

“don’t place a buy order for gold”

As you can see above it is important that the keywords in a two keyword phrase are not always next to each other.

You need a good percentage of your anchor texts to have nothing whatsoever to do with the keyword you are targeting. The exact percentage is going to vary from market to market and site type, but a good rule of thumb is 35/50%.


“the guys over at this site know what they are doing”

“If you are thinking of placing a buy order for gold you could do worse than checking these guy’s out…”

“click here for more information”


Always, always go for a few good links from people trusted in your industry/sector.

A few good links are going to look way more natural than a ton of links. That’s not to say that you can’t have a ton of links built for you, but never, ever, point them to your main site.

This post is part of a further article available on this site.

For information about Video SEO (and the huge) rewards that can bring click here.